Our team
Better people make better lending
We lend billions of dollars to commercial real estate projects every year. But it’s not just capital that distinguishes us. It’s the empowered nature of our workforce. Our advisors are experienced experts whose sole focus is to deliver financing
strategies that enable you to achieve greater success.
Our Better Lending culture – three decades in the making – is built on the skill that comes from pure mortgage lending. Because we start from a position of knowledge about you, your project, and your market, we can design solutions that
are fit for your purpose. And because accountability is in our nature, we meet our commitments.
Better by design, better by nature, better for you in every corner of the country.
Reed Bracken
Reed is a member of:
Team Cook
Assistant Vice President, Commercial Financing
416.593.2464
Resourceful. Analytical. Astute.
“I add value by digging deep with clients, understanding their larger business goals and using those objectives to shape how I guide my team of analysts to solution decisions.”
Reed is approaching his one-year anniversary with First National, but brings five years of sales experience in multiple industries to his business development role. With solution-selling focus, Reed is a take-charge problem solver and uses his analytical skills to tackle complexity.
When he’s not adding value for First National borrowers, Reed enjoys sports including golf and leisure activities including reading and attending concerts.